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IVY PARK X ADIDAS
This was my first ever illustration created on Adobe Illustrator featuring Beyoncé's athleisure brand with Adidas. These are conceptual promotional artwork and posters produced to push the brand identity by exploring monochromatic colour palettes influenced by Beyoncé's website design and the colour stories of the fabrics of this collection
These are the mockups that would potentially become part of the marketing for the new codesigned brand for Adidas.
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